The failure of sixteen years Afghanistan explained in 88 words

marketingcommunication

How can the United States and other (NATO) countries involved in the war in Afghanistan ever expect to convince the Afghan people that democracy is a superior system – that is based on mutual respect and free choice – when this message need to be  brought to them through destruction and violence by the armies of these countries?

‘Become a democrat, or I kill you’.

It is not going to work.

Marketing lesson one: The core values of the service you sell, and related communication must be consistent.